Yet in a 2018 video, Hafer and Mat Best, the company's vice president, team up to parody opposing political viewpoints. Hafer says he's not been one to engage in a culture war or political statements when promoting his coffee. "I participate in real conversations with real people as I'm serving coffee at my coffee shop those are the people I talk to, people that I can put a face to a name." "I don't participate in the daily dialogue of what's happening, you know, in the fringe aspects of Twitter," he added. "These are people that are making very illogical, irrational statements about the company that are misleading," he said, referring to the relentless harassment and racist rhetoric he's seen cropping up on Twitter. "These aren't our customers," Hafer said in an interview Wednesday. Now, the seven-year-old organization, which is "pro-constitution, pro-individuality," is doing what it can to make sure its employees are taken care of since it expects the hostility to ramp up from angry fans and hecklers who aim to disparage or threaten Black Rifle and its patrons online and even at home. Read Next: 'Incel' Sought Fort Benning Training in Plot to Slaughter Women at an Ohio School, Feds Say In the mock advertisement, which is seemingly intended to associate the brand more closely with the very people Hafer is publicly pushing away, the man says that the coffee gets "you in the right headspace before oppressing minorities." "You can taste the bigotry," an unidentified man says, exhaling with satisfaction after sipping from a supposed cup of Black Rifle Coffee in a fake commercial the company's IT department stumbled upon last week.
0 kommentar(er)
